完美组合|Brewery + Distillery( 啤酒厂+酿造蒸馏厂)

啤酒厂+酿造蒸馏厂

Adding distillation equipment to your brewery offers the benefits of expanded product ranges, enhanced revenue opportunities, captivating consumer experiences, and differentiated branding.

在啤酒厂中添加蒸馏设备，可以给您带来了扩大产品范围、增加收入机会、提供引人入胜的消费者体验以及差异化品牌建设的诸多好处。

In the ever-evolving world of craft beverages, innovation is key to staying ahead of the competition. One groundbreaking concept that has revolutionized the industry is opting for a distillery within a brewery-also known as a brewstillery. This unique combination offers numerous advantages that make it the ultimate game changer. In this article, we explore why choosing a distillery within a brewery can take your craft-beverage business to new heights.

在日益变化的精酿饮品世界中，创新是保持竞争力的关键。其中一个彻底改变行业的突破性概念是在啤酒厂内设立酿酒厂，也称为“酿造蒸馏厂”。这种独特的组合带来了许多优势，使其成为终极的变革者。在本文中，我们将探讨为什么选择在啤酒厂内设立酿酒厂可以让您的精酿饮品业务达到新的高度。



1、Expanded Product Offering and Market Reach

产品范围扩大和市场拓展

One of the significant advantages of adding distilling equipment to your brewery is the expanded product range and diverse offerings it provides. With a distillery component, you aren’t limited to brewing and selling only beer. Instead, you can venture into crafting spirits such as whiskey, gin, vodka and rum under the same roof. This diversification lets you cater to a broader consumer base, meet various tastes and preferences, and elevate the overall experience for your customers.

在您的啤酒厂中添加蒸馏设备的显著优势之一是产品范围的扩大和提供的多样化产品。有了这个酿造蒸馏厂，您不再局限于只酿造和销售啤酒。相反，您可以在同一屋檐下开始酿造威士忌、金酒、伏特加和朗姆酒等烈酒。这种多样化使您能够吸引更广泛的消费者群体，满足不同的口味和偏好，并提升客户的整体体验。

Better experience = More loyal customers = Higher likelihood for success.

更好的体验 = 更忠诚的客户 = 更高的成功机率

2、Higher Profit Margins and Revenue Opportunities

更高的利润率和收入机会

By adding distillation equipment to your brewery, you unlock new revenue streams and boost your business’s profit potential. The profitability of distilled spirits is often higher than that of beer because spirits are typically sold at a higher price point. Furthermore, the ability to offer various spirits opens additional revenue streams because customers often purchase multiple flavors or try different products during their visit. This broader revenue potential can provide a solid financial foundation for your craft business.

通过在啤酒厂中添加蒸馏设备，您可以解锁新的收入来源并提高业务的盈利能力。蒸馏酒的利润率通常高于啤酒，因为蒸馏酒通常以更高的价格点出售。此外，提供多种蒸馏酒的能力开辟了额外的收入来源，因为客户在访问时往往会购买多种口味或尝试不同的产品。这种更广泛的收入潜力可以为您的精酿业务提供坚实的财务基础。



3、Increased Consumer Interest and Experience

增加消费者兴趣和体验

Consumers are constantly searching for unique and immersive experiences in the craft-beverage industry. Adding a distillery to your brewery provides just that. The combination of a distillery and brewery creates a unique destination and experience for visitors. With tours, tastings, and the opportunity to witness the distilling process firsthand, customers have a chance to engage with your brand on a deeper level. This interactive experience increases customer loyalty, word-of-mouth referrals, and overall consumer interest.

在精酿饮品行业中，消费者不断寻求独特且身临其境的体验。在啤酒厂中增加酿造蒸馏厂正好满足了这一需求。酿酒厂和啤酒厂的结合为游客创造了一个独特的目的地和体验。通过参观、品尝以及亲眼见证蒸馏过程的机会，客户有机会与您的品牌进行更深层次的互动。这种互动体验增强了客户忠诚度、口碑推荐和整体消费者兴趣。

4、Enhanced Brand Differentiation and Market Positioning      

增强的品牌差异化和市场定位

With the growing popularity of craft beverages, the beer market has become increasingly competitive. It has become crucial to differentiate your brand to stand out from the crowd and retain customers. A distillery within a brewery provides just that-the ability to offer an array of beers and spirits that showcase your versatility and creativity. This gives you a competitive edge in the market and positions your brand as innovative and distinct, attracting (and retaining) consumers seeking something new and exciting.

随着精酿饮品的日益流行，啤酒市场的竞争也日益激烈。为了从众多品牌中脱颖而出并留住客户，品牌差异化变得至关重要。在啤酒厂内设立酿造蒸馏厂正是实现这一目标的关键，它使您能够提供一系列展示多样性和创造力的啤酒和蒸馏酒。这让您在市场上获得了竞争优势，并将您的品牌定位为创新且独特，从而吸引（并留住）寻求新鲜刺激体验的消费者。

5、Synergy and Resource Optimization

协同与资源优化

By turning your brewery into a brewstillery, you can streamline operations, minimize costs, and contribute to a more environmentally friendly approach. Breweries can leverage their existing beer-brewing equipment to produce spirits because there is substantial overlap among the required machinery for both processes. All you need to add is a still and some ancillary equipment, and you’re in business!

将您的啤酒厂转变为酿造蒸馏厂，可以简化运营流程、降低成本，并促进更环保的生产方式。啤酒厂可以利用现有的啤酒酿造设备来生产蒸馏酒，因为这两个工艺所需的机器存在很大重叠。您只需增加蒸馏器和一些辅助设备，即可开展业务！

Bonus: Many of the raw materials used in brewing beer, such as grains and yeast, can also be used in the distilling process. This shared use of resources optimizes efficiency and reduces waste, ultimately leading to cost savings and improved operational sustainability.

额外福利：酿造啤酒时使用的许多原材料，如谷物和酵母，也可用于蒸馏过程。这种资源共享优化了效率并减少了浪费，最终实现了成本节约并提高了运营的可持续性。



Choosing to add distilling to your brewery is proving to be the ultimate game changer in the craft-beverage industry. With expanded product ranges, enhanced revenue opportunities, captivating consumer experiences, and differentiated branding, the benefits are undeniable. In addition, the synergy and efficiency gained by combining a distillery and brewery streamline operations and set the stage for long-term success. As market demands and consumer preferences continue to evolve, opting to add distilling to your brewery can create a dynamic and successful business that caters to a wider audience and creates a memorable experience for customers.

选择在啤酒厂中增加蒸馏设备已被证明是精酿饮品行业的终极变革者。通过产品范围的扩大、收入机会的增加、迷人的消费者体验和差异化的品牌建设，其带来的好处不容置疑。此外，将酿酒厂和啤酒厂相结合所带来的协同效应和效率提升了运营效率，并为长期成功奠定了基础。随着市场需求和消费者偏好的不断发展，选择在啤酒厂中添加蒸馏设备可以打造出一个动态且成功的业务，吸引更广泛的受众并为顾客创造难忘的体验。


摘自：LOTUS BEVERAGE ALLIANCE (SPONSORED)